Silver Shadow Art

How to Write a Logo Rationale

How to Write a Logo Rationale

When presenting logo concepts to a client it is often productive to have written rationales to accompany each concept. This can help you, the designer, clarify your thoughts before getting the concepts in front of your client. The rationales will help your client to better understand the concepts from your point of view (especially...

7 Top Logos With Meaning Explained

7 Top Logos With Meaning Explained

We see these brands everywhere, but do you actually know what they stand for? Gucci Apple Amazon FedEx Starbucks IBM Yankee In this article I will explain the meaning behind the 7 most famous logo designs. If you’re looking for more logos, check my other article with 50 brand logos explained. On my Pinterest you’ll...

The meaning of logo shapes

The meaning of logo shapes

The shape of your logo says a lot about your business. It can tell customers if you are friendly or serious, scientific or artistic, traditional or cutting edge. Just like color, logo shapes have meaning and this article is here to help you learn about them. Next time you need a logo you’ll know exactly...

9 Logo Design Tips for Beginners

9 Logo Design Tips for Beginners

A straightforward, fuss free list of nine very logo design tips. These will help you keep on the straight and narrow when looking to design and develop logo projects. Some general advice would be to temper your enthusiasm to impress this new client at all costs. Doing so usually results in a logo that...